AI and the Future of E-Commerce in an Agentic World
As AI agents become more deeply embedded in everyday life, they are transforming how customers discover, engage with, and remain loyal to brands.
This panel explores how brands can balance human creativity with AI-driven insights to design more meaningful and personalized customer journeys.
Look ahead to the future of brand storytelling in an increasingly automated world, unpacking both the opportunities for innovation and the ethical considerations of AI-powered commerce and content creation.
Originally recorded November 9th, 2025
Speakers Featured
Nabiha Syed
Nabiha Syed is Executive Director of Mozilla Foundation, the global nonprofit that champions trustworthy AI and advocates for a more open, equitable internet. Formerly, Nabiha was CEO of The Markup, an award-winning journalism non-profit recognized as “Most Innovative” by FastCompany in 2022. Prior to The Markup, Nabiha was a highly acclaimed media lawyer with a legal career spanning private practice and the New York Times First Amendment Fellowship. Nabiha sits on the board of the Scott Trust, the $1B+ British company that owns The Guardian newspaper, the New York Civil Liberties Union, the Reporters Committee for the Freedom of the Press, and the New Press. She also serves as an advisor to ex/ante, the first venture fund dedicated to agentic tech, and is a current member of The World Economic Forum’s AI Governance Alliance. In 2023, Nabiha was awarded the NAACP/Archewell Digital Civil Rights Award.
Nelly Mensah
Nelly Mensah is the Vice President of Digital Innovation and Emerging Solutions at LMVH where she heads Web3 and metaverse efforts globally. In her previous role at Sephora,Nelly led future innovation and digital store experience. In parallel, Nelly has been deeply involved in blockchain for over 5 years. She co-led a blockchain developer community and consulted for several projects in the crypto space. Prior to Sephora, Nelly spent 5 years in Deloitte Digital where she focused on digital transformation and experience design. She has worked with multiple Fortune 100 companies in a variety of industries and has led multi-national workshops on topics including business process optimization, innovation skills training and futures thinking. Nelly holds a B.S. in industrial engineering from Stanford University and a MBA from MIT Sloan where she focused on technology management,retail innovation, as well as conscious leadership.
Kate Klonick
Kate Klonick is an Associate Professor at St. John's University Law School, a fellow at the Brookings Institution, Yale Law School’s Information Society Project, Harvard Berkman Klein Center and a Distinguished Scholar at the Institute for Humane Studies. Her writing on online speech, freedom of expression, and private internet platform governance has appeared in the Harvard Law Review, Yale Law Journal, SCIENCE, The New Yorker, the New York Times, The Atlantic, the Washington Post and numerous other publications. From 2023 to 2024, she was a Fulbright Schuman Innovation Scholar in the European Union where she was a Visiting Professor at SciencesPo researching and writing about the Digital Services Act and Digital Markets Act. She recently joined Lawfare as a Senior Editor in technology, law, and geopolitics.